As a generalist designer, I focus on blending visual appeal with intuitive UX/UI thinking to create engaging user experiences. I invite you to check out my work and see how I transform ideas into designs that are both beautiful and easy to navigate!
I specialized in creating engaging pharmaceutical sales aids that elevate the way complex information is presented. By incorporating interactivity and thoughtful UX/UI design, I turn large data sets into visually appealing infographics that are both informative and easy to navigate. My goal is to make essential content accessible and engaging for sales teams and healthcare professionals alike. Let’s transform your data into dynamic tools that drive results!
Access to my pharmaceutical work is restricted due to the execution of a signed Non-Disclosure Agreement (NDA). This confidentiality measure is in place to safeguard the proprietary nature of my work with prominent entities in the pharmaceutical sector, including AbbVie, Xeris, Astellas, Moderna, and Biohaven. For inquiries regarding access to this restricted portfolio, kindly send a formal request, and the necessary permissions will be provided accordingly.
Request AccessIn this case study, I dive into my work on FutureVault's encrypted file storage web app, where I did a complete UI rework focused on enhancing user experience through strategic UX thinking. By integrating strong branding and interactive elements, I aimed to create an intuitive platform that empowers users to manage their sensitive files effortlessly.
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I revamped the UI of an automotive auction app for dealerships, focusing on cohesive branding and a vibrant color palette. By leveraging data sets, I created a white-label solution that enables easy licensing for various auction sites, enhancing user engagement and customization.
As a User Experience (UX) and User Interface (UI) Designer for OneTouch's BestDays Canadian Diabetes Survey, I crafted an engaging and accessible survey experience. Utilizing impactful full-screen imagery to create an inviting atmosphere, I focused on user-friendly interfaces with contrasting simple backgrounds for clear iconography and information. The design features a progress bar to guide users through straightforward survey questions, ultimately providing tailored feedback on their diabetes type along with helpful tips and resources. This approach not only enhances usability but also empowers users with valuable insights, fostering a supportive community.
As a generalist designer, I leverage my skills in animation, typography, image selection, and layout to craft visually impactful messaging that captivates viewers. Explore my digital work to see how I transform concepts into engaging and dynamic designs!
Being the primary designer for The Keg Steakhouse and Bar, I created eye-catching digital assets that drive engagement across various platforms. My work includes designing email and web banner promotions, digital billboards, social media graphics, and video content that capture the brand's essence. Each piece is crafted to resonate with customers and enhance their dining experience.
I specialize in social and online marketing, creating engaging video and animation content tailored for social media, web banners, and email designs. My goal is to craft visually compelling campaigns that capture attention and drive interaction across digital platforms.
Click a brand logo to check out some of the digital work I've done!
I worked on AbbVie's back pain website, prioritizing user experience with a clean, accessible design. Large imagery and text were used for clear legibility, while infographics and iconography simplified complex information. Big blocks of color helped guide users through the site, making it easy to navigate and understand back pain and its treatments. This design approach ensured users could find the information they needed quickly and effectively.
Cambridge Financial requested a refresh of their website to a more modern and up to date look and feel. This site provided users access from financial & corporate newsletters to Foreign Exchange Risk Management, highlighting Cambridge's history and milestones to provide consumer confidence.
I worked on Fiat-Chrysler's webpages, including their build and price tools. This included a refresh of the color palette and updated imagery to bring a more dynamic and engaging visual storytelling experience. The changes highlighted the brand's identity and showcased its vehicles in a compelling way, enhancing user interaction and overall site appeal.
Power Unit Youth Organization is a volunteer organization for youths to develop skills and network. Their projects Night it Up!, The E3 Challenge and Level Up Career Conference thrusts students to gain experience in organizing events, business challenges and career development with community partners and real world organizations and sponsors.
All of Power Unit Youth Organization's (PUYO) projects and main sites didn't feel they were related to one another, which was a problem since many who participated in their events thought that they were individual organizations. To solve this issue I created a consistent brand language, colours and treatments through a template to tie all of them to fall under the PUYO brand.
As a versatile designer, I’ve worked on a wide range of print projects, from impactful billboards and store signage to eye-catching tradeshow booth designs and engaging menus. My experience also extends to out-of-home print work, ensuring my designs connect with diverse audiences across different mediums.4o
As the lead designer for The Keg Steakhouse + Bar, I have had the privilege of overseeing all print work for The Keg Steakhouse and Milestones, ensuring a cohesive and impactful brand presence across various platforms. My involvement spans the creation of in-store and event collateral, outdoor signage, and arena displays, all tailored to elevate the guest experience and reinforce our commitment to quality. Each piece reflects a blend of creativity and strategy, designed to resonate with our audience and enhance our restaurant locations.
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In my role as a designer, I specialize in creating compelling consumer package designs for pharmaceutical kits, takeout containers, and gift cards, focusing on impactful imagery that captivates from every angle. Each design is meticulously crafted to enhance brand storytelling and engage consumers, ensuring a memorable experience with every interaction.
My work in showroom booth design highlights creating spaces that are both visually appealing and functional. My work focuses on using impactful imagery to draw attention, while ensuring that signage is clear and easy to read. By harmonizing layout, visuals, and messaging, I design booths that leave a lasting impression on visitors.
I am proud to have contributed my design skills to not-for-profit projects, including the Power Unit Youth Organization's summer event, Night it Up! Night Market. My work encompassed vibrant posters and engaging booth collateral for Tacocat, all aimed at fostering community connection and celebrating youth creativity.
Let’s bring your design vision to life together! I’m passionate about creating innovative solutions tailored to your needs. Feel free to reach out, and let's discuss how we can elevate your project to the next level.
